Search Engine Optimization Strategies That You Simply Must Avoid
by Khemal Dole
If you want to gain excellent rankings in various search
engines and you like to obtain high amount of traffic to your website, you must
perform search engine optimization techniques. The traffic that
comes from search engines is highly targeted and FREE. There's no better source
of traffic.
The only problem is not all strategies that you will probably
learn are right for your website, just because they have been used else where by
other people. Some of them are considered to be unethical "Black Hat" techniques
and are frowned upon by not only by other webmasters but, most of all, by search
engines. On the other hand, they may not work since they're already outdated
since many "black hat" techniques have not been updated for ages..
Here
are 4 things that you should absoluted avoid because they can get you into a
heap of trouble and banned from search engines.
1. Copying somebody
else's content. This is very obvious but you'll be surprised how many people do
it. Content plays a very vital role in search engine optimization, obviously and
many webmasters tend to go the "easy" way by copying someone else's hard work
from their website. It can give you the inbound links that you want and send
tons of people to your website. It simply does not pay to plagiarize other
people's hard work - copying everything to a T. Plagiarism may also imply
paraphrasing paragraphs and sentences: different words but exactly the same
thought.
This obviously doesn't go well with the original writer, to
Internet users, and to search engines. For one, Google is very adamant in
killing websites that are simply copying other people's content. Secondly, you
will only damage your credibility if you're going to use it. Nevertheless, if
you're truly pressed for time and you need some great content badly, you can
check out article directories and republish articles. Don't forget to include
the resource box and don't alter anything. This is the only way you can reuser
other people's work.
2. Applying the same keywords and meta tags in all
of your pages. Some people will use software to copy a single web page and
create hundreds of them. By doing this you end up having many web pages that
have the same "footprint". All of your pages should be considered unique if you
want to gain the approval of search engines. So this means that each of your
webpage should have a completely different subject, keywords and meta tags but
related to the overall theme of your website. Make use of other keywords and
meta descriptions and mix them up. Dedicate one keyword per page, if you can and
optimize that page for that single keyword. This way every page will have a
unique footprint.
3. Stuffing keywords. This means you use your keywords
more than you should and stuff your articles and web pages with the same keyword
over and over again. It's like qriting an article about dogs and using the word
dog 100 time when your article is only 200 words long. That's keyword stuffing.
There is definitely a good reason why many say you have to at least limit your
keyword density to 3 to 5 percent. This is to ensure that you don't end up
stuffing your articles with the same keywords. Whether you like it or not, it's
very annoying, and besides, search engines consider this technique as unethical.
Use keywords sparingly and limit it to between 3 and 5 percent.
4. Using
too much flash. Flash can make your website look very attractive, but it doesn't
help you in your quest for better search engine ranking. A flashy website isn't
always good specially if you want to rank high. Search engine spiders cannot
"read" flash and so they will simply by pass it. Flash is "flashy" and it can
work against you. Search engine spiders will find it very difficult to index
your pages. Second, these automated applications are programmed to read text
only, not images and even flash so all that flash can lead to no
ranking.
There you go. Avoid those 4 SEO strategies and
you will definitely have a good chance of getting your websites ranked higher in
search engines.
About the Author:
Khemal Dole owns and operates http://www.PaychecksDirect.com which offers a FREE Work At Home Beginner's Course that teachers beginners how to earn at least $500 a month from home. Visit http://www.PaychecksDirect.com and see for yourself why his course is one of the BEST for Work At Home Beginners